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Why Use Instagram Stories for Your Small Business?

Tips | July 27, 2018

It seems like every small business owner is trying to figure out the whole Instagram thing. They want more engagement from their followers, but they give up out of sheer frustration. Or maybe they try to up their Instagram game, but the whole process is so confusing that they get overwhelmed.

Analysis paralysis stinks, huh?

Even if you’ve struggled with creating engaging Instagram Stories before, you can succeed and generate more and better leads for your business through Instagram marketing.

How do Instagram Stories work?

Instagram Stories are a 24-hour feed on your profile. Rather than posting permanent pictures or videos like you would on your regular Instagram page, your Story is like television. It’s a place for content that can only be seen for a certain period of time.

Can you already see the potential for your business? Special offers and discounts can be posted in your Story. Special videos or pics can be posted for a limited time for your most dedicated followers.

Stories is more fluid and fast-paced, keeping your followers interested in a way that your static page can’t. (And bonus, your Story is discoverable in people’s Story feeds, even if they don’t follow you!)

How to improve your Instagram Stories

If you have at least 10,000 followers, you can actually add links to your Instagram Story. This is a pretty big advantage because Instagram doesn’t support links on regular uploads. If you can persuade your audience to follow your Stories, then you gain this advantage.

What can you do to improve your Stories and get more follower engagement?

One of the best things to do is increase your network by interacting authentically with other businesses and individuals. Reach out and make a connection. But be sure to choose influencers and followers for their fit, not for the number of followers they have. Remember that marketing is about targeted leads, not just lots of random leads.

Another great idea is to post exclusive content in your Story.

Improve your Instagram Stories with the help of Kodo Media. Contact us to tell us what’s holding you back from getting started with Instagram marketing!

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